As a very popular holiday feast overseas, TikTok always triggers a lot of business opportunities around Halloween every year, driving a large number of holiday products to become popular.

For example, two years ago, a “ghost blanket” with black and white ghost motifs has become a popular product during the Halloween season since TikTok became popular. In recent times, the holiday carpet has also soared in popularity on the platform, but unlike previous years, pink is becoming the mainstream of Halloween this year, bringing a whole new color to the spooky season.