In less than 60 days, Halloween will be celebrated in the West.

As a very popular holiday feast overseas, TikTok always triggers a lot of business opportunities around Halloween every year, driving a large number of holiday products to become popular.

For example, two years ago, a “ghost blanket” with black and white ghost motifs has become a popular product during the Halloween season since TikTok became popular. In recent times, the holiday carpet has also soared in popularity on the platform, but unlike previous years, pink is becoming the mainstream of Halloween this year, bringing a whole new color to the spooky season.

1

Pink Spooky Blanket Goes Viral TikTok

“I know it’s only June, but who can say no to these Halloween goodies, even though these finds aren’t for me…”

On June 23rd of this year, TikTok mommy blogger @kristinnicolemiller_ posted a video of “June Halloween Finds.” In this video, a pink blanket with a spooky print caught the attention of a group of netizens.

“So cute! Blankets and pillows…”, “Okay, this spooky blanket is a must!” , “Is this blanket still in stock to give me that Halloween vibe ……”

Inside the comments section, netizens didn’t mince words in praising this blanket.

It is understood that this “pink ghost blanket” from the Cupcakes and Cashmere brand, embroidered with small ghosts, and has three different color schemes, the commodity price of $ 24.99.

Since June this year, this “pink ghost blanket” gradually in TikTok popular and quickly sold out, many TikTok users began to share their own stores around the world to find the “pink virus ghost blanket” video, with the rise in popularity, there are many millions and even millions of people! With the rise in popularity, a number of million- and even ten-million dollar videos have emerged.

On July 15, a TikTok video titled: “A husband is sent on a quest to find a pink ghost blanket and buy a lot of home accessories along the way” quickly went viral on the platform.

The TikTok blogger who created the hit, a brand seller called @emmalousboutique, has received 7.9 million views and 948,000 likes, with a whopping 13,800 user comments since the video was posted.

The five-minute video shows a shopper “snagging” a variety of spooky Halloween blankets, which attracted many TikTok users to stop and watch.

The two “pink spooky blankets” in the video also attracted a lot of attention from TikTok users.

In the same month, a video posted on the 25th by leading furniture and supplies department store chain @homegoods has become a similarly popular recent hit, garnering 17 million views as of the date of publication.

“This is definitely the highlight of the year…” they wrote in the video’s caption, highlighting the pink ghost blankets that have hit store shelves.

Currently, the blanket is only available from Homegoods and is often out of stock due to high demand.

On Poshmark, a well-known second-hand platform, the resale price of the Pink Ghost Blanket peaked at around $145, an increase of 480%, and some second-hand sellers have already sold the item for more than $100.

The hashtag #pinkghostblanket has been viewed more than 16.6 million times on TikTok, and judging from the number of related videos and their views on the platform, the product’s popularity is not only still on the decline, but is also getting more and more intense.

2

“Pinkoween remains a core Halloween trend

In 2022, millennial pink is the color of the year, and all areas have been affected by this “pink storm”, especially after the release of this year’s movie Barbie, which has become more and more unstoppable.

According to TikTok’s official trend data, #pinkghostblanket has been trending rapidly since July, reaching its peak in mid-August.

In terms of regional popularity, the trend is mainly concentrated in the United States, Ireland, the United Kingdom, Estonia, and Croatia, with popularity in the United States being seven times higher than the average popularity in the global market, and is highly sought after by the 18-24 year old user group.

Driven by TikTok, the product has also continued to grow in popularity on Amazon and TEMU in recent times.

According to the data query, the product keyword “pink ghost blanket” in the Amazon U.S. station monthly search volume increase is more obvious, in the station monthly search number has reached 46810 times, the average daily number of 1560 times, the monthly purchase volume of 856 pieces, and “pink ghost blanket homegoods” and “pink and white ghost blanket” are also popular search phrases, the growth is extremely rapid.

Obviously with the success of the fan ghost blanket out of the circle, as far as we can see, this year’s Halloween is still to “Pinkoween” as the core of the trend is dominant.

Color system, light pink, flesh pink, nude pink, peach pink, cherry blossom pink, coral pink …… rich and varied pink both soft, compatible, versatile, not only can add texture temperature of the room, but also through different combinations to shape a distinctive Halloween decorations of the senior sense. It is bound to be sought after by European and American consumers.

Selection trend, the classic spooky, skeleton series of innovative goods is still the mainstream trend, in addition to the pink spooky blankets, pink spooky pillows, pink spooky pajamas on TikTok also have a lot of heat.

In addition, mugs and accessories that help consumers stay hydrated are popular items in their own right, especially due to the continued popularity of the #watertok trend on TikTok. If you can add some Halloween icons with pink ghosts, candy corn, bats, and witches’ hats to the decorations of insulated mugs and glasses, this cute and practical product has the potential to become a breakout item.

Finally, according to the holiday trends of the last two years, the hot products in the Halloween market are still mainly concentrated in the categories of costumes, decorations and pet costumes. Halloween enthusiasts are likely to continue to purchase Halloween items in advance, with nearly half and 47% of them starting their shopping in September or earlier, so sellers need to stock up in advance to prepare for the arrival of Halloween, which will have the strongest spending power in the second half of this year.